Kara Bradford
Chief Talent Officer
Viridian Staffing
Executive Talent Acquisition/HR Professional with 15+ years of experience & Co-Founder of 1st Professional Recruiting Firm in Cannabis Indus
What advice would you give to a successful business development/sales/partnerships executive seeking to get into the Cannabis businesses with a similar role?
What advice would you give to a successful business development/sales/partnerships executive seeking to get into the Cannabis businesses with a similar role? I have many long-standing & value-based relationships with many Fortune 500 brands and can add value from day one.
Great question, Randi! The industry is always in need of experienced Sales Executives with proven track records. I would recommend networking. There is no shortage of conferences, events, organizational meet-ups, etc. in this industry that you can attend. You may have found that many companies are looking for individuals with an existing 'cannabis book of business,' so attending these events, networking, and getting to know these individuals in person gives you the opportunity to show them what a strong candidate you are for their position and that your skills are transferable to cannabis, even if you don't have that large cannabis book of business.
