FAQs for Who's Who in Cannabis

Q: Should I opt for a Personal Premium Profile or a Company Marketing Microsite on the Who’s Who in Cannabis?

A: Great question. You must be nominated to access a Personal Premium Profile. As far as a Company Marketing Microsite, you can subscribe and it's great for marketing purposes.   

A Company Microsite provides an excellent opportunity to raise your company profile across the internet in a professional manner. With advanced SEO tools and interactive features, you can keep followers updated on your progress and develop a pipeline of new clients. A Company Microsite also provides you with tools for content marketing so you can educate prospective clients and the industry in general about the benefits of your service. For example, companies may respond to FAQs using their Marketing Microsite to make that information available to the cannabis community at large.  

Finally, for companies that are new to the cannabis industry and are not yet prepared to emphasize their cannabis-related service offering on their main corporate website, a Who’s Who Company Microsite is the best way to interact with a targeted audience receptive to your product or service.   

Q: Who sets the Rate for the Who's Who InCall feature? How much do I receive?  

A: You do! You'll be paid 70% of whatever rate you post for the InCall feature AFTER successful completion of the call. 

Q: Am I obligated to have calls with just anyone?

A: You have full control over your Personal Premium Profile and may decline any Call Requests in which you don’t wish to participate. You can set your account profile on “unavailable” when you are not available (e.g. on vacation) to respond to Call Requests.

Q: What rate should I charge for an InCall? I'm struggling to set my rate. What is a good practice for setting rates?

Some people price below their “market" rate as an “introductory” rate with the goal of generating leads for bigger business opportunities. Others price at what they believe the “market” will bear. Regardless of your motivation, we encourage you to price so that a bit of discounting occurs for calls of longer duration. Outlined below are tracks that follow a discounting strategy. These are based on our three standard time intervals of 15 minutes, 30 minutes, and 60 minutes (not all systems will provide the same time intervals): 

Track 1: $15-$25-$40
Track 2: $20-$30-$50
Track 3: $25-$40-$65
Track 4: $30-$55-$90
Track 5: $40-$75-$120
Track 6: $50-90-$150
Track 7: $75-$120-$200
Track 8: $100-$165-$275
Track 9: $150-$240-$390
Track 10: $350-$600-$1,000

Other people may decide to price linearly. e.g. $50-$100-$200.

Regardless of how to decide to price, we recommend you be prepared to adjust rates if you find the volume of call requests doesn't match your expectations (e.g. increase rate to reduce # of requests or reduce rate to increase # of call requests.)

Q: On my behalf, can my assistant set up my Premium Profile for my Expert Community Online (ECO) account? (Also applies to Who’s Who in Cannabis accounts). 
 
A: Yes, it is possible for a 3rd party to create a Premium Profile on your behalf but it's not recommended (see Warning below). To do this, your assistant will need to have:
 
1) Your digital photo and background biographical info. Self explanatory. 
 
2) Payout Method: Your bank account and routing number where you’d like to receive payouts (if any). If the ECO is token or crypto enabled, then your assistant will need to know your public wallet address. If the ECO is charity enabled, then you can select a charity to receive your payouts.  
 
Your assistant can still set up your Profile without a payout but you cannot receive funds or participate in certain features (like InCall) if the payout method isn’t working.  
 
3) Phone Access: Your assistant will need access to your phone to confirm receipt of an SMS message code (this can be skipped if you do not enable the InCall feature).  
 
WARNING: If your assistant uses their own email address to manage your account on an ongoing basis, then you will not see transactional email or notifications from the site. Therefore, we recommend that as soon as your assistant sets up your account, they change the account email address to your own.  However, if you want to have your assistant operate your account for some initial period of time, and think you might later convert your account to your own email address, then DO NOT set up or register your own email address on the system as a consumer (eg. free registration) because you cannot later merge accounts tied to two different email addresses.    
 
Q: Can my Ad Agency manage my Marketing Microsite on my behalf? 
 
A: Yes, if you are the listing owner of your Company's Marketing Microsite, you may authorize as many entities as you wish as managers of your Microsite. You will invite them using their email address(es) from your control panel.  
 
Q: Who selects individuals or companies for inclusion in the Who's Who in the Cannabis Industry?  
 
A: Anyone can register a free consumer account on the Who's Who in Cannabis but not everyone is eligible to have a Personal Premium Profile. We rely on peer referrals, the referrals of industry partners, and our own in-house research team to determine who might be qualified to be featured on the Who's Who.  
 
Q: Are any discounts available?  
 
A: Yes, members of the National Cannabis Industry Association get 10% off the price of any Company Marketing Microsite site. NCIA members also get 10% off any sponsorship packages that may be available. For sponsorship opportunities, contact sales@brainsy.com Subject: Who's Who in Cannabis.